Part&Parcel: Branding
This project embodies the essence of homey comfort and culinary exploration. I had the privilege of crafting the entire brand design, including the logotype, packaging, and various collaterals such as visiting cards, recipes, coasters, and packaging. Each element was meticulously designed to evoke a sense of warmth and experimentation, reflecting the brand's inviting spirit. From creative illustrations to playful design elements, my work breathes life into the brand, making it a delightful and memorable experience for users.
Five weeks, October 2020
Branding Illustrations
Academic Project
Mentored by Aarti Oberoi
Visiting Card for 'Part&Parcel'
Understanding Brand's Identity
Few logo iterations
Logos on different backgrounds
"After finalizing the logo, I began crafting a series of illustrations to enrich the brand identity, which I then used for packaging design and other various collaterals.
Different iterations for characters
Visiting Card
Different sets of coasters
Pakaging boxes
Recipe booklet provided with the ingredients
Landing page for the website